You can use different sitemaps for different types of media: video, images, and news. 11. You can check how Google's mobile crawler "sees" your website pages. With Google moving to a mobile-first index, it's more important than ever to make sure your pages perform well on mobile devices. Use the Google Console mobile usability report to find specific pages on your site that may be having usability issues on mobile devices. You can also try the mobile compatibility test. 12. Half of Google's first page results are now HTTPS Website security is becoming increasingly important. In addition to increasing the ranking of secure sites, Chrome now sends warnings to users when they encounter sites with insecure forms. And it seems webmasters have responded to these updates.
According to Moz, more than half of websites on the first page of search results are HTTPS. 13. Try to limit your page load time to 2-3 seconds Google Webmaster Trends analyst John Mueller recommends a load time of two to three seconds (although a longer time doesn't necessarily affect your rankings). 14. Robots.txt directives do not (completely) prevent your Shadow Making website from ranking in Google There is a lot of confusion about the “Disallow” directive in your robots.txt file. Your robots.txt file just tells Google not to crawl the specified unauthorized pages/folders/parameters, but that doesn't mean those pages won't be indexed. From the Google Search Console help documentation: You should not use the robots.txt file to hide your web pages from Google search results. This is because other pages can point to your page and your page can be indexed this way, avoiding the robots.txt file. If you want to block your page from search results, use another method such as password protection or noindex tags or directives. 15.
You can add canonicals of new domains to your main domain This allows you to retain the value of the old domain while using a newer domain name in marketing and other materials. 16. Google recommends keeping redirects in place for at least a year Since Google can take months to recognize that a site has been moved, Google representative John Mueller recommended keeping 301 redirects live and in place for at least a year. Personally, for important pages - for example, a page with rankings, links and good authority redirecting to another important page