SALES GURUS The myth perpetuated by most sales gurus is that you are in control of the sale. They’ll give you all sorts of advice about how to manipulate the customer into buying. Their basic premise is deeply flawed. When a customer comes into a store, who’s Whatsapp Mobile Number List in charge? Who’s got the money? Who can walk out at any moment, if he doesn’t see what he wants, or the Whatsapp Mobile Number List salesperson frustrates or irritates him? Obviously, the buyer is in control of the buying process.
No amount of clever manipulation—which buyersWhatsapp Mobile Number List are wise to, anyway—will change this basic fact. Besides, it’s rude—and it’s the fastest way to lose the trust of the buyer, who will then go out of his way to avoid you in the future. Every industry has its fads. In the marketing industry, relationship consultants have tried to convince CEOs that the key to successfully marketing Whatsapp Mobile Number List and selling is to build a relationship with the customer. The problem is, it’s the seller who wants the relationship. Buyers don’t start interacting with sellers because they want a “relationship.”
Relationships are what you have with your Whatsapp Mobile Number List family and friends, not salespeople. When buyers go to a seller, they want the seller to do what he is supposed Whatsapp Mobile Number List to do: provide products or services in a professional, helpful way. In other words, they just want to buy a car from someone who is honest and helpful. They don’t want the car salesman showing up for dinner. Of course, there are complex business services where the seller and the buyer interact for a long time. Yes, you could call this a relationship. Yes, it is possible to make friends with your vendors.