Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences.
In this article, we’ve collected together statistics, reports and figures that illustrate how the ongoing Covid-19 pandemic is affecting everything from gamer demographics to in-game advertising to streaming TV, and what that means for the marketing opportunity they present.
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Worldwide gaming market to be valued at more than $314 billion by 2027
A forecast by Mordor Intelligence has predicted that the worldwide gaming market will be worth $314.4 billion by 2027, up from 173.7 billion in 2021, and registering a compound annual growth rate (CAGR) of 9.64% between 2022 and 2027.
Mordor Intelligence identified mobile gaming as the fastest-growing segment of the games market, attributing this to its accessibility – “Nearly everyone has a smartphone with games”. Additionally, technological advances like VR, AR, cloud gaming and 5G have all contributed to a rise in popularity for mobile gaming. However, mobile games advertising has become more challenging thanks to the implementation of Apple’s IDFA, which presents a barrier to targeted advertising on iOS; Mordor Intelligence has predicted that marketing creative will “become more critical than ever before” in 2022 as a result.