Apr 07, 2022
In Wellness Forum
Content is one of the most important, if not the most important ranking factors. Reviewing the content of your website should therefore be a regular activity. You want to make sure you get the most out of it in terms of search engine visibility, engagement, and conversions. Here, I'll go over a 13-step content audit that you can perform using a few simple tools. Why do a company employee list content audit? As websites add more content, it's important to ensure quality, not just quantity. Remember that google focuses on quality. A content audit identifies weak and underperforming content on your website so you can improve it. For any website. performing a regular content audit is essential to maintaining a quality site. And there are few activities that can increase your visibility in search results and company employee list increase your traffic faster. Divide and conquer the first thing to do is to get an overview of your content. You will need to create a spreadsheet with all of your page urls listed along with their data. There are tools you can use to do this. Our seotoolset can provide keyword rankings and a list of your urls. along with related content like titles and meta descriptions (go to site analytics > meta tags). Google analytics can show you the main web pages on your site (go to behavior > site content > all pages). A crawler like screaming frog or semrush can extract company employee list whatever data you want. Used together, tools like these give you plenty of insight into your web pages to begin with. Once you have your list of urls, you divide your content into three categories:web pages that get the most rankings and traffic (like those on page 1 of search results)web pages that have the potential to get higher rankings and traffic.