Jun 15, 2022
In Wellness Forum
A few days ago, the Weibo account iQIYI VIP members issued a notice saying that the subscription fee for VIP membership services will be adjusted starting at 0:00 on November 13, 2020. Gold VIP members have a monthly subscription of 19 whatsapp database yuan and a monthly card of 25 yuan. Yuan. iQIYI had already planned the price increase of members. iQIYI executives have repeatedly stated that the membership price is low. In the conference call whatsapp database after the release of the second quarter financial report this year, CEO Gong Yu said: The current gold membership price of 19.8 yuan was set 9 years ago. Due to competition, It hasn't gone up, and the price is still too low. And before the membership price increase, iQIYI gradually tested users' willingness to pay through advanced on-demand and star diamond membership. The membership price that whatsapp database could not go up has finally gone up, and it is the first video site to increase the price. What is the consideration behind this decision, and what problems will iQiyi face after the price whatsapp database increase? 1. Why the price increase? When iQiyi went public, it told the capital market a story of "China's Netflix". On October 29, Netflix announced that it would adjust the membership price in the United States. A few days later, iQiyi also announced a price increase, giving people a feeling of "following the big brother". However, enterprises are different from enterprises. Relying on China's special Internet competition environment, iQIYI's "China whatsapp database Netflix" is always just a story, and its business strategy can only be changed according to China's industry conditions. So why is iQIYI? What about price increases? When iQIYI officially responded to whatsapp database the issue of member price increases, it attributed the reasons to "various factors such as changes in the market environment, platform development needs, and user value creation." We may wish to analyze these aspects in detail.