Apr 12, 2022
In Wellness Forum
Since entering China, the two-dimensional industry has been developing in my country for nearly 40 years. During this period, after four stages of development, namely, the budding period, the growth period, the development period and the acceleration period, my country has formed an industry from original animation IP content to realization. Animation IP industry chain. The maturity and development of the animation IP market has created conditions for the development of other markets with animation as the core. A typical example of this is the development of the two-dimensional economy. The two-dimensional economy is developed from the two-dimensional consumption of animation. In 2015, Cheng Wu, vice president of Tencent Group, defined the two-dimensional economy as "consumption of two-dimensional commodities with two-dimensional Fax List users as the core". As a giant in the entertainment industry, Tencent hopes to gather industry forces to jointly incubate high-quality animation IP and make it into games, film and television, literature and various peripheral derivatives. In the past two or three years, the concept of two-dimensionality has entered the public eye, and it has gradually become popular culture and multi-form mass consumption. Therefore, the two-dimensional economy can also be regarded as the consumption form of the two-dimensional culture. The current two-dimensional economy is mainly based on the sale of physical products, including books, audio-visual products, peripheral products, etc. Among them, the proportion and sales of peripheral products are gradually increasing. In this report, we will conduct research on the clothing part of the two-dimensional peripheral products.