Forum Posts

Robiul Islam
Jun 27, 2022
In Wellness Forum
New content is always a powerful currency when it comes to search. Since the Google Freshness update, the fresher and more relevant your content, the higher its chance of ranking in the SERPs. But what about the "appearance" of coolness? What happens when a Banner Design website edits old content a bit and changes the date of an article from 2014 to today? What are the benefits of SEO and the consequences? More importantly, how do you keep “permanent content” – content that is meant to stand the test of time – current and relevant year after year? In this article, I'll answer those questions by looking at how top influencers in the SEO and digital marketing industry Banner Design deal with date stamps. I will also discuss my strategy to combat outdated content. Why change the dates of the articles? Let's start at the beginning. First, as Google's Martin Splitt explains, it's better to update an old page than to create a new one with very similar content. Advertising Continue reading below But beyond Banner Design webpage updates, date manipulation can be a pretty effective way to grab attention on the SERP. Simplest example: someone is looking for keyword research guides. They come across this kind of SERP. Is it really risky to change the dates of your articles for SEO? Obviously, the keyword research guides listed here weren't originally published in 2020. However, since keyword research is very Banner Design dependent on the most recent information available, a user will naturally gravitate towards the most recent results.New content is always a powerful currency when it comes to search. Since the Google Freshness update, the fresher and more relevant your content, the higher its chance of ranking in the SERPs. But what Banner Design about the "appearance" of coolness? What happens when a website edits old content a bit and changes the date of an article from 2014 to today? What are the benefits of SEO and the consequences? More importantly, how do you keep “permanent content” – content that is meant to stand the test of time – current and relevant year after year? In this article, I'll answer those questions by looking at how top influencers in the SEO and digital marketing industry deal with date stamps. I will also discuss my strategy to combat outdated content. Why change the dates of the articles? Let's start at the beginning. First, as Google's Martin Splitt explains, it's better to update an old page Banner Design than to create a new one with very similar content. Advertising Continue reading below But beyond webpage updates, date manipulation can be a pretty effective way to grab attention on the SERP. Simplest example: someone is looking for keyword research guides. They come across this kind of SERP. Is it really risky to change the dates of your articles for SEO? Obviously, the keyword research guides listed Banner Design here weren't originally published in 2020. However, since keyword research is very dependent on the most recent information available, a user will naturally gravitate towards the most recent results.
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Robiul Islam

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