Jul 30, 2022
In Wellness Forum
Before we talk about e-commerce, we have cell phone number list to address the elephant in the room: Amazon. From being the cell phone number list leader in direct to consumer sales, Amazon is now even in the call center software space thanks to its latest addition, Amazon Connect . This heavyweight e-commerce brand accounts for nearly 50% of all online purchases . Not only that, but Amazon has over 100 million Amazon Prime members and many brands find it incredibly hard cell phone number list to compete with their low prices and free two-day shipping. Difficult, yes. But impossible? No way. One of the cell phone number list most powerful ways to compete with the retail giant is through the use of discounts, which are effective on their own. Pair them with strategic PPC ads and you have a winner. You might think that giving discounts is often associated with underpricing your offer. If the cell phone number list products are worth it, customers are willing to pay, but they are not. The truth is, discounts can be an incredibly powerful form cell phone number list of advertising . Now I'll tell you why – and I'll share six of the cell phone number list most effective discounts you can promote in your PPC campaigns so you can start using discounts to drive sales. Let's start. Why do e-commerce discounts work? Two psychological aspects contribute to the cell phone number list effectiveness of discounts. First, discounts create a sense of urgency (a form of social proof ) because most discounts are time-sensitive. FOMO is powerful and can inspire people to make purchases they've been discussing for a while. (That's part of the cell phone number list reason why President's Day and Labor Day sales are doing so well.) Some discounts work better than others. Even the same discount with a different wording can be more effective. So you might avoid skydiving to avoid the cell phone number list experience of a broken leg, even though you might enjoy the experience. (Assuming you didn't break a leg, of course.) The will to avoid a loss is, in cell phone number list most cases, more powerful than any benefit we might receive. You might like that the Gold Delta SkyMiles card gives 40,000 bonus miles and a $50 credit. But then you notice the $95 annual fee after the first year, so you skip that card and go for a no-fee one.