Jan 31, 2022
In Wellness Forum
As for brands, "they are looking for relationships employee data that are more authentic and more paradoxically similar to those that emerge from traditional advertising," she adds. Long -term contracts between brands and creators are generally for one year with the option to renew and include services such as consulting, product launches employee data and design ideas. What is clear is that Generation Z , the new right eye of marketers, is difficult to reach through conventional media such as television and for this reason, brands leverage their gaze with increasing force on influencer marketing, which allows the brands hoist the flag of authenticity that employee data makes so many centennials tick. The epitome of authenticity is precisely Tikor , which is employee data enjoying increasing popularity in the arena of influencer marketing. Influencer marketing is obsessed with data On the other hand, and like many other marketing employee data disciplines, influencer marketing is putting on a much thicker “data-driven” patina to help brands more accurately measure the ROI of their campaigns. “Now it's not just about reaching a high level of impressions and engagement. Influencer marketing is looking to the bottom of the funnel to properly understand the employee data conversions generated ," says Sova. In addition, "social commerce will star in a real employee data boom over the next 12 and 24 months," he stresses. According to Crematoria, in the coming months, brands will also reinforce their influencer marketing campaigns with "paid media" to go beyond the organic reach brought to the table by creators. In this way, brands can potentially employee data connect with “lookalike” audiences that do not directly follow the creator, but whose psychographic and demographic profile is in tune with the influencer's community of “followers”. Crematoria also sees further convergence between influencers and customers loyal to a particular product on the employee data horizon . "Today, and thanks to first-party data, brands can not only match themselves with certain influencers but also empower their most active and influential customers," says Sova.